Read this before you meet a customer — the building metaphor, every word, every feature, payments, pricing, and how to pitch.
Every term on the website. “Say it” = how to explain it to an owner. “It is” = what it actually means, so you’re never caught out.
Say it: Your courtyard online — the warm, welcoming front of your home, on the internet.
It is: The product: a done-for-you, story-told website + online presence for a homestay.
Say it: Recognition, Story, Legacy — the three levels, from a simple page to the full treatment.
It is: The three packages, priced at 1% / 3% / 5% of the homestay build cost.
Say it: "After someone hears about you, they Google you to check you’re real — before they book."
It is: The verification search that follows discovery. Where decent homestays are lost or won. Aangan’s whole reason to exist.
Say it: Your online home — the page a guest lands on and books from.
It is: The homestay’s website; the customer-facing front.
Say it: Getting found on Google when people search for a stay in your area.
It is: Search Engine Optimisation — structuring the site + content so Google ranks it.
Say it: Your free Google listing — the box with your photos, map pin, hours and reviews.
It is: The Google profile that appears in Search + Maps; a major trust + discovery surface.
Say it: The tool that tells Google about your site and shows how you’re ranking.
It is: Google’s webmaster tool; we use it to index the site and monitor performance.
Say it: Invisible labels that tell Google and AI "this is a homestay in Nainital with these rooms".
It is: schema.org markup (LodgingBusiness, geo, reviews) — how machines understand the page.
Say it: Being recommended when a traveller asks an AI like Claude or ChatGPT where to stay.
It is: Answer-Engine Optimisation — clean, structured, story-rich content that AI can cite. A future-proofing bet, not a guarantee.
Say it: The big booking websites — MakeMyTrip, Booking.com, Airbnb.
It is: Online Travel Agency. They list the homestay and take a commission.
Say it: The cut the big sites take from every booking — 15 to 25%. Aangan takes none.
It is: The % OTAs deduct. Aangan’s direct bookings are commission-free.
Say it: The tap/scan-to-pay everyone uses — the guest just taps a link.
It is: Unified Payments Interface; the default digital rail in India.
Say it: Money taken at the time of booking — a token or the full amount.
It is: Upfront collection that removes no-shows and last-minute cancellations.
Say it: When the money actually lands in your own bank account.
It is: The payout from the gateway to the owner’s bank — next working day (T+1).
Say it: The small monthly that keeps your site alive, ranking and fresh.
It is: Care / Grow / Managed — the recurring plan; the compounding revenue layer.
Say it: The three monthly options — from basic upkeep to fully managed content + ads.
It is: ₹2,500 / ₹5,000 / ₹9,000 per month tiers.
Say it: Our partner programme — bring homestays to Aangan and earn for each one.
It is: INUK’s referral/affiliate engine; tracks referrers (gram pradhans, owners) and rewards.
Say it: The wider INUK family that sends travellers your way.
It is: The ecosystem (Social, travel, discovery) that provides footfall, not just tools.
Say it: Short vertical videos, aerial shots, and a produced film of the homestay.
It is: Video deliverables (Virāsat includes them; add-on on Kahānī).
Say it: Your web address — like kunjavillage.inukaangan.com.
It is: The URL the site lives at.
Say it: Keeping the website online, always, so it never goes down.
It is: Where the site is served from; included in the plans.
Say it: Your Google stars — and us helping you collect more.
It is: Review generation + management; a top trust driver on the second search.
Say it: One place where every message — WhatsApp, web, calls — lands.
It is: A unified inbox so no enquiry is lost.
Say it: One of the first to join — best rates locked, priority, name on our stories page.
It is: Early-cohort tier; ties to the Dagadi Founding benefits.
Say it: "Aangan costs a small slice — 1 to 5% — of what your homestay cost to build."
It is: Value-based pricing anchored to the owner’s investment, not our cost.
Say it: The smallest price — so even a modest homestay is worth doing well.
It is: The minimum per tier (₹12k / ₹40k / ₹85k) that protects our margin.
