Read this before you meet a customer — the building metaphor, every word, every feature, payments, pricing, and how to pitch.
Pehchān (1% of build, floor ₹12k) — Recognition. A clean, credible page; the owner supplies content. Look the part.
Kahānī (3% of build, floor ₹40k) — Story. We write their story, enhance their photos, full SEO + bookings + payments, listed on INUK. Most homestays choose this.
Virāsat (5% of build, floor ₹85k) — Legacy. Everything, plus a full pro shoot, short film, premium design, featured, seasonal refresh. The aspiration — what Kunja is.
It moves the comparison from a ₹1,000 website to their own ₹30 lakh. It scales fairly — a bigger place pays more, a modest one pays the floor. And it plays to pride: a proud owner likes saying what they built, and “a small % of that” feels small. Sell it as decor: “less than you spent on the garden.”
Care ₹2,500/mo — hosting, Google posts, quarterly refresh. Grow ₹5,000/mo — + monthly reels, active SEO, reviews, social. Managed ₹9,000/mo — + regular creator content, managed social + campaigns. Always offer a monthly plan — one-time gets them in, monthly keeps them ranking.
Day 0 yes & intake → shoot (Virāsat) → story interview → build → launch. Ready in: Pehchān 3–5 days · Kahānī ~10 days · Virāsat ~3 weeks. The customer-facing version is on the Packages page.
